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A: The answer is because Landing Page help increase your conversion rates.
The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page.
If you consider the example of sending traffic to your homepage vs. a standalone landing page, you can understand that your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.
Every link on your page that doesn’t represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate.
This plugin allows you to build standalone pages which does not use your theme’s bulky design and gives you complete power to design your own pages for your WordPress website. It is complete solution for building unique responsive pages without any coding. It works with all WordPress themes.
Nowadays, generating leads is one of the most important task of any business, regardless of their ages. Without leads, business cannot make sales. Without sales, there is no revenue and soon, the business will go bankrupt.
So, how do businesses generate leads?
The answer is by having lead capturing methods and the most effective way is to have a landing page and drive your potential customer to that page. They’ll give their contact and you will do all you can to convert them to be your customers.
Landing pages are designed with a single focused objective – known as a Call to Action (CTA). A well designed landing page/squeeze page maximize the ratio of users complete a desired action by the page maker, that is you.
When creating a Landing Page you have to make sure you use the domain of the WordPress page you are on, followed by the path at which you want the Landing Page to be hosted. So if my WordPress site is at “http://www.wishpond.com” (and I can see this in the address bar) and I want to host my Landing Page at “new-landing-page”, then I would use the following url “http://www.wishpond.com/new-landing-page”.
6 Best WordPress Landing Page Plugins Compared (2019)
Review: We found Leadpages to be one of the most easy to use and comprehensive WordPress landing page plugins on the market. It seamlessly integrates with top email marketing services to help you generate more leads and boost conversions. It is super flexible and allows you to quickly create professional looking landing pages without any special skills
Create a landing page on your WordPress site for FREE.
The WordPress Landing Page plugin is designed to help users publish landing pages to appear as a natural extension of their WordPress websites. Just to be clear, all landing pages are built on our site and are hosted on our site. However, when you use our plugin, you will be able to publish the page on your WordPress website domain and so your website visitors will see the page as a part of your website. Read More..