When Social Media Statistics Lie and What to Do About It


When Social Media Statistics Lie and What to Do About It
Bertie Schofield

Before getting to the hard stats, though, Jason spoke to the myth that you can’t use social media to promote your business or product. He pointed out that although there are instances where it wouldn’t make sense, there are numerous good examples of times you would want to use social media as a part of your promotional campaign. The problem is that there is a lot of advice out there telling you what you should do. While there are times that is worthwhile listening to the advice and the statistics it is based on, as a blogger you have to be aware that statistics do lie. So does this mean that you should just ignore them?

The Problem with Lying
June Mack

Second, the rarest of all motives for lying is an attempt to do a greater good for another. Despite frequent claims that “I did it for (the kids / the parents / justice), almost all motives for lying turn out to be self-serving at root. (Including the lies we tell ourselves about why we’re telling lies). Why would he do such a thing? Because there was something in it for him, that’s why! It’s almost always true.

5 Lies Social Media Influencers Tell You (And What to Do Instead)
Dana Tyler

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Review of Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists
Geoffrey Blair

John F. McGowan, Ph.D. solves problems using mathematics and mathematical software, including developing gesture recognition for touch devices, video compression and speech recognition technologies. He has extensive experience developing software in C, C++, MATLAB, Python, Visual Basic and many other programming languages. He has been a Visiting Scholar at HP Labs developing computer vision algorithms and software for mobile devices. He has worked as a contractor at NASA Ames Research Center involved in the research and development of image and video processing algorithms and technology. He has published articles on the origin and evolution of life, the exploration of Mars (anticipating the discovery of methane on Mars), and cheap access to space. He has a Ph.D. in physics from the University of Illinois at Urbana-Champaign and a B.S. in physics from the California Institute of Technology (Caltech). He can be reached at [email protected] article is copyright © of John F. McGowan, Ph.D.

How Social Media Marketers Lie and What To Do About It
Leslie Gregory

ocial media marketers often downplay the paid media programs that fuel their success. Learn the truth about holistic media planning that takes advantage of the powerful synergy between paid and social media for stronger campaign results.

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