Life Lessons in Social Media – Keynote Speech with Peter Shankman
From selling shirts on the streets of Manhattan to creating dating sites for frequent flyers it was full of jokes and laughs but it had its serious side as well. Peter listed several critical things that everyone should keep in mind regardless of what industry they work in. First, rather than having backup plans for when you fail you should have a backup plan for when you succeed. Many times people are not ready to capitalize on their success and end up losing potential market share. Second, you always have to listen to your customer. As cool as twitter is, if they are not on Twitter then you should not be focusing all of your attention there.
More than money, more than stocks, bonds, or even Litecoin, the most valuable investment you’ll ever make in 2018 will be the investment of your f$cks. Where you choose to invest your f$cks, how you transfer them from one investment to another…
Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired byVocus, Inc. Peter is now Vice President and Small Business Evangelist for Vocus, working out of New York City.