How to Buy and Sell Blog Businesses (The Right Way) – BlueGlass FL


How to Buy and Sell Blog Businesses (The Right Way) – BlueGlass FL
Shelia Glover

The title of this session was “How to Buy and Sell Web Companies (The Right Way)”, but I have made it so it targets our audience because the principle concepts shared in the panel could be applied within our blog industry. This panel was moderated by a good friend of mine Neil Patel, from CrazyEgg, KissMetrics, and now KissInsights. The panelists were John Ferber, co-founder of DomainHoldings famous for Advertising.com which was sold to AOL for $345 million. Jon Kelly, VP of QuintStreet, and Kris Jones of PepperJam Network. All four guys who have plenty of experience selling their companies for millions.

An Executive’s Guide: How to Do Influencer Marketing the Right Way
Robyn Swanson

Before you even begin to come up with a plan for your campaign, you need to define your goal. What do you expect to get from the campaign? You want to improve your performance, but what aspects of your performance do you want to improve? Is it engagement, brand awareness, conversions, or a little bit of everything? Or maybe you want to promote a new product or event to a relevant audience.

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